PENGARUH PELAYANAN TERHADAP KEPUASAN PELANGGAN PADA BAITUL QIRADH ACEH UTARA

Teuku Zulkarnaen

Sari


This study aimed to determine the effect of simultaneous partial and variable service is the ability, attitude, attention, action, appearance, responsibility and convenience to customer satisfaction at Baitul Qiradh North Aceh. The samples with Slovin formula obtained sample was 90 people with simple random sampling method was taken <10% of the population studied. To test the hypothesis used multiple linear regression analysis method with the help of a computer and processed through the SPSS program. The correlation coefficient (R) of 0.873, which means that the variable ability, attitude, attention, action, performance, responsibility and the convenience of having a strong enough relationship to the variable of 0.873 satisfaction. While the coefficient of determination (R2) of 0.763 means that the variable customer skills, attitude, attention, action, appearance, comfort responsibility and has the ability to explain the impact on customer satisfaction.

 

Keywords: Service, Customer Satisfaction


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Referensi


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