STRATEGI PENGEMBANGAN TERNAK RUMINANSIA KECIL DI KECAMATAN PEUSANGAN KABUPATEN BIREUEN

Sari

This study aims to determine the Strategy for Developing Small Ruminant Farms in Sustainable Livestock Groups in PayaMeuneng Village which was carried out on April 13 to May 13, 2019. The method of this research is SWOT analysis, namely 1) Internal Factors, (Strengths) has 4 factors consisting of business and privately owned land, having a business permit, adequate business capital, long-term breeding experience and Weakness have 5 factors, namely simple management / bookkeeping, limited marketing, resistance to disease, lack of labor and less land strategic. 2) External factors, (Opportunities) have 7 factors consisting of high public purchasing power, easy food sources, the existence of local government support for small ruminant livestock businesses, broad market share, natural factors conducive to livestock business, significant technological developments, increased consumption Small ruminant meat is high and (Threats) has 4 factors, namely substitute products, competition with breeders who have the same business, livestock price standards on the market and environmental pollution issues. The results of this study are the total IFE matrix score is 2,214 and the total EFE matrix score is 2,715 placing small ruminant farms in cell V (hold and maintain groups) on the I-E matrix. Potential strategies are strategies to increase sales by improving products. Analysis on the IE matrix, further development consists of 6 Alternative Strategies, namely: Improving business management to face competitors, take advantage of market opportunities and expand marketing networks by utilizing technological advancements, breeding efforts through enhancing the role of livestock groups and even forming cooperative sheep farmers and goat farmers, increasing business capital to increase business scale, implement competitive pricing strategies and maintain loyalty with consumers to develop sheep farms in Paya Meuneng Village.

Keywords: Small ruminant livestock, SWOT and QSPM analysis.